Louis Vuitton
City nights
Campaign Overview
A sleek nighttime editorial showcasing how Louis Vuitton fits into the rhythm of city nightlife. Where luxury meets movement, light, and individuality.
Objective
Repositioning Louis Vuitton’s image among younger audiences ( ages 22-35 ) as a brand that merges classic sophistication with modern energy and urban culture
Reel/StoryBoard:
The real opens with city lights reflecting on glass transitions into LV silhouettes in motion. It will show taxis sidewalks, subways, panning from different influencers in the city or end with a golden hour skyline fade.
City Nights visualizes Louis Vuitton through the rhythm of nightlife — reflective textures, deep shadows, and warm city lights mirror the contrast between modern ambition and timeless luxury. Each shot captures a spontaneous yet styled moment, blending elegance with urban energy.
Marketing Strategy
Social-first rollout across instagram
influencer collaborations with NYC creatives
Campaign timed with LV’s Fall/Winter drop
Hashtags: #LVafterdark #CityNightsLV
Deliverables
Instagram feed mockups (3)
Reels Storyboard (1)
Story Panels (3)
Tagline + caption concepts