Complex: Now playing is a culture driven editorial series spotlighting what the internet, streets and creative community are consuming in real time as well as whats on the come up.
REAL: Music, Fashion, and Moments Shaping youth culture
Objective:
Position Complex as the definitive authority on emerging culture by capturing immediacy, authenticity, and creative momentum.
Feature 01: Doechii
A spotlight on Doechii’s rapid rise through internet culture, visual identity, and genre-blending sound.
Feature 02: The Strangers Project
A traveling public art project collecting anonymous handwritten confessions and displaying them in physical spaces, turning vulnerability into shared cultural experience.
How it lives:
Now Playing is designed as a modular editorial franchise across Complex platforms — evolving weekly through digital editorials, social-first drops, and on-the-ground cultural documentation.
Framework:
Internet: Digital momentum and viral culture
Streets: Offline influence and regional style
On the Come Up: Early-stage creatives before mainstream exposure
Feature 03: Curves by Sean Brown
An emerging fashion brand shaping contemporary silhouettes through sculptural design and understated influence.
Platform Extensions
Complex.com editorial hub
Instagram carousel features
Short-form video recaps/Reels
IRL pop-up documentation
Youtube Interview’s