Prada

Sustainable Style

Campaign Overview

A visual campaign, spotlighting products, eco-conscious collections and material showing that the sustainability in high fashion can coexist without compromise

Objective

To position product as a global leader in stainable luxury by highlighting the brands, ongoing environmental initiatives, (like Re-nylon) through modern digital storytelling

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Marketing Strategy:

  • Focus on Re-Nylon materials and sustainability partnerships

  • Collaborations with eco-influencers and conscious stylists

  • Interactive instagram stories showing “behind the craft”

Creative Concept:

Sustainable Style merges nature and couture — visuals contrast natural textures (water, greenery, light) with minimalist Prada design elements. Each piece embodies a dialogue between elegance and environmental responsibility.

Deliverables::

  • 3-5 Feed/single visuals

  • 1-2 story mockups highlighting eco messages and how its made

  • Campaign caption concepts

  • Hashtag sets (#PradaGreen, #SustainableStyle

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